Is this the end of fast fashion as we know, or should I say, knew, it?
As sustainability has become a growing topic and fast fashion is losing its momentum, people are becoming more aware. COVID-19 has opened humanity’s eyes to greater causes than pure monetary greed.
In terms of COVID-19, projects and the way campaigns are captured may be changed looking forward.
The Business of Fashion wrote “More and more photographers are turning to webcams and smartphone lenses, whereas they used to rely on studio equipment like large format cameras, elaborate set designs and lighting rigs, as well as an extensive crew, in order to carry out their jobs”.
Bella Hadid shot over a Facetime call for Vogue Italia by Haley Wollen and Brianna Capozzi, the first of its kind.
Once people realize that a virtual campaign or shoot is achievable, it may change the dynamic of projects forever.
The fashion industry in itself is becoming more human. Focusing on the environment has been a crucial part to play in the direction we are heading in.
With COVID-19, the environment has been able to breathe. We are essentially forced to bring attention to the planet, seeing as the world has stopped before our eyes.
WWD says, “Retailers are recognizing Earth Day 2020 and their own efforts to help the environment by campaigning on social media to drive customers to their web sites, where Earth-friendly products are being called out”.
Designers are creating masks and boutiques are selling them as well. WIll masks become a new staple after this stretch of time?
People are already leaving their houses with protective equipment out of regard for the political enforcements, however, it may become a new code of dress.
As humanity leaps into the future, life after this will be far more considerate than it has been in the past few decades, otherwise known as the rat race.
More consideration for our environment, for other human beings (showing compassion, what a concept), and for ourselves and the overall status of health in general.
Socially, the pandemic has taught everyone to stop and smell the roses. To slow things down in a race you can’t win. To cherish and protect nature around us, ourselves, and our loved ones.
As fashion slows and takes this time to work on becoming more considerate, let’s all learn from it. It has some pretty powerful lessons to offer.
Your Royal Hauteness 