Unconventional and thought provoking, Longchamp stuck to its origin theme of wanderlust from their days of passport covers and leather goods for travel.
Longchamp utilized deep color throughout their Fall 2020 New York Fashion Week show. There is an earthiness to the line, an outdoorsy and adventurous look to it. The depth of color and incorporation of warmth and darkness added a layer of mystery to the line.
It is heavily influenced by patterns that frame the body and drape over bordering areas. Layering is used as a technique, and more often than not. The layers offer a form of security and protection from perhaps the adventures that these clothes were meant to be taken in.
Yet Longchamp inspires the larger picture of curiosity and ambition as there is an edginess to the pieces, a ruggedness. Not exactly in a grunge style but in a daring and exciting embodiment. It hints at a boho influence in some cases, and the line seems as though it belongs in a rustic setting.
The richness of the color choices like the hunter greens, the deep reds, the browns, add a natural element to the line. A nod to the Longchamp roots of candid exploration.
The use of black in most of the outfits contrasts the patterns or lighter colors included and I feel like there was an alter ego personality brought out by the unconventional darkness. The use of coloring in this line spoke volumes to the overall theme of the line. It could very well represent the warm hearts of adventurous women who have a dark side.
The line reminds me of the broadway show Wicked, of women who have become fearless by defying the rules that are attempted to be imposed on them. Women become rebellious in the face of adversity, and Longchamp gathered the resources to shine a light on resilience and lust for life.
Color is everything. Longchamp made unwavering visual statements with color alone.
The accessories, commonly boots and belts, exuded adventure and a “buckle up” attitude!
Geographic elements that are more defined in art, such as squares and shapes with hard corners traditionally represent men, and the softer shapes like circles tend to be representative of women. Here we see both. The images speak for themselves.
As a woman with zeal for traveling and experiencing new life moments, Longchamp speaks to the demographic of women. Active and full life is meant to take place in the line. Though there are layers and added elements to the entire outfit, it gives off a wild child look.
Women were meant to let their souls run free, and the boho aspect of the line conveys a message of living life to the fullest and coloring outside of the lines, dabbling in experiences that shape us into risk takers. Fashion has the power to bring new values to life, especially values of experimentation and disregard for conventions.
The line has the strong potential to spark a fire inside those who travel, soak up all the experiences and new journeys life has to offer. Longchamp encourages dabbling in the unknown, throwing caution to the wind.
Your Royal Hauteness 